Overview

Growth stands as the ultimate goal in commerce, both online and in-store! The challenge lies in identifying and advancing key performance indicators from point A to B and beyond-ultimately aiming for an upward trajectory. This presents the most significant hurdle for ecommerce and product managers operating in the realm of both online and retail. This book focuses on delineating the specific responsibilities of Product Managers concerning growth-a distinct realm from Marketing and top-of-funnel acquisition. The delineation is crucial, as these roles often become blurred, leading to confusion and reduced performance within organizations, extending even to executive levels and resulting in discontented teams. The objective of this book is to introduce and guide you in analyzing growth opportunities and techniques for expanding your ecommerce business, going beyond the realms of marketing and top-of-funnel acquisition. Commencing with foundational insights into the product role, ecommerce, growth, and experimentation (Part 1), we subsequently delve into 40 tactics, tools, and actions (Part 2) to establish a continuous growth system for any commerce venture. Recognizing the ever-evolving nature of ecommerce growth, an additional resource in the form of a website and tools will be accessible. This resource is designed to provide you with up-to-date information on the latest developments, best practices, educational content, and mentorship-equipping you to stay relevant and master the art of sustained growth in the long term.

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