Overview

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

Full Product Details

Author:   Pável Reyes-Mercado
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2016
Dimensions:   Width: 14.80cm , Height: 1.10cm , Length: 21.00cm
Weight:   0.341kg
ISBN:  

9781137587411

ISBN 10:   1137587415
Pages:   131
Publication Date:   15 June 2016
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Pável Reyes-Mercado is a Professor at Anáhuac University, México, where his research focuses upon entrepreneurship, consumer behaviour, and the adoption of technological innovations. Pável also has industry experience at companies such as Alcatel, Coca Cola and HSBC Bank, and is also a member of the Academy of Marketing Science, and the American Marketing Association. 

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