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OverviewThis reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business. Full Product DetailsAuthor: Robert PricePublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Inc.,US Edition: 2001-02 ed. Weight: 0.550kg ISBN: 9780072431155ISBN 10: 0072431156 Pages: 240 Publication Date: 01 August 2000 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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