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Author:   Annette Clear ,  C. Weideman
Publisher:   Juta Academic
Imprint:   Juta Academic
Edition:   2nd Revised edition
Dimensions:   Width: 17.10cm , Height: 1.30cm , Length: 24.70cm
Weight:   0.386kg
ISBN:  

9780702156373

ISBN 10:   070215637
Pages:   224
Publication Date:   05 April 2007
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

PART I Public Relations and Journalism - An Introduction: Ch 1 What are public relations and journalism?; Ch 2 Combining public relations and journalism in media studies; Ch 3 News and public relations; Ch 4 Ethics in public relations and journalism. PART II Sending Your Message Through The Media: Ch 5 Introduction to the print media - newspapers and magazines; Ch 6 Print media - newspapers; Ch 7 Print media - magazines; Ch 8 Introduction to electronic media - television and radio; Ch 9 Electronic media - television; Ch 10 Electronic media - radio; Ch 11 New media ; Ch 12 How to use the various media. PART III Essential Journalistic Skills for the Public Relations Practitioner: Ch 13 Interviewing skills; Ch 14 Photographic skills; Ch 15 Writing skills; Cha 16 Design and page layout.

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