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OverviewFull Product DetailsAuthor: David K. Tse (The University of Hong Kong) , Kineta Hung (Hong Kong Baptist University)Publisher: Cambridge University Press Imprint: Cambridge University Press Dimensions: Width: 15.20cm , Height: 1.30cm , Length: 22.80cm Weight: 0.390kg ISBN: 9781107629752ISBN 10: 1107629756 Pages: 236 Publication Date: 13 February 2020 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationDavid K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada. Kineta Hung is Professor at the Hong Kong Baptist University. Her works have appeared in the Journal of Marketing, and the Journal of International Business Studies, among others. She serves on the Editorial Board of the Journal of Advertising, and has given academic and executive talks in Hong Kong, China, and overseas. Tab Content 6Author Website:Countries AvailableAll regions |
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