Overview

Due Diligence for Business Owners Considering SEO is the ultimate guide for entrepreneurs, CEOs, and decision-makers who want to cut through the noise of digital marketing and make smart, profitable choices. Written in plain language but packed with insider insights, this book demystifies the mechanics of search engines, explains the ROI of SEO in terms business leaders understand, and exposes the red flags of snake-oil salesmen. From keyword research and content architecture to local SEO, backlinks, and the latest AI-driven algorithm updates, each chapter equips you with the knowledge to evaluate SEO strategies with confidence. Whether you're hiring an agency, building an in-house team, or preparing your company for acquisition, this book shows how SEO can be a valuation multiplier-not just a marketing expense. It's not just about ranking higher; it's about building a digital asset that drives sustainable growth and protects your business in the ever-changing online landscape.

Full Product Details

9798275487602

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available