Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry

Author:   William C. Bogner ,  Howard Thomas
Publisher:   Emerald Publishing Limited
Volume:   5
ISBN:  

9780080425597


Pages:   208
Publication Date:   14 June 1996
Format:   Hardback
Availability:   In Print   Availability explained
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Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry


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Overview

This volume illustrates the long-term impact of technological evolution on competition in an industry. Specifically, it explores the interactions of technology, legal and regulatory changes, and competitive practice in the US pharmaceutical market in the years since 1945. The entire evolving landscape of competition is presented as the industry moves from the development of deep-tank fermentation of penicillin through the first decade of biotechnology. For both the market as a whole and the individual firm this text illustrates how competitive positions actually emerge as a result of technological interactions. In examining the dynamics of competition, the concept of core competencies is used extensively to show how firms developed and maintained their competitive strengths on the firm level. Consistent with the wider view that has been set out, both the technological and the non-technological competencies of firms are discussed. Firm responses to the changing competitive environments in the 1970s and 1980s are further analyzed in a strategic group analysis.

Full Product Details

Author:   William C. Bogner ,  Howard Thomas
Publisher:   Emerald Publishing Limited
Imprint:   Pergamon Press
Volume:   5
Dimensions:   Width: 15.60cm , Height: 1.40cm , Length: 23.40cm
Weight:   0.472kg
ISBN:  

9780080425597


ISBN 10:   0080425593
Pages:   208
Publication Date:   14 June 1996
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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