Overview

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.

Full Product Details

Author:   Virginia Santamarina-Campos ,  Marival Segarra-Oña
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   Softcover reprint of the original 1st ed. 2018
Dimensions:   Width: 15.50cm , Height: 0.90cm , Length: 23.50cm
Weight:   0.454kg
ISBN:  

9783030070045

ISBN 10:   3030070042
Pages:   161
Publication Date:   22 December 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Introduction to Drones & Technology Applied to the Creative Industry. AiRT Project: An Overview of the Main Results and Actions.- The Economic Impact of the Creative Industry in the European Union.- Creative Industries’ Needs: A Latent Demand.- Financing Tech-Transfer and Innovation: An Application to the Creative Industries.- Successful Cases of the Use of Innovative Tools & Technology in the Creative Industries Field.- Storyboarding as a Means of Requirements Elicitation and User Interface Design: An Application to the Drones’ Industry.- Usability and Experience of the Creative Industries through Heuristic Evaluation of Flight Software for Mapping and Photogrammetry with Drones.- How a Cutting-Edge Technology Can Benefit the Creative Industries: The Positioning System at Work.- Indoor Drones for the Creative Industries: Distinctive Features/Opportunities in Safety Navigation.- The Relationship of the Industry with the Public Administration: Best Practices on Co-regulation for Training.- Innovative Strategies for the European SMEs. AiRT Project Main Remarks.

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Author Information

Virginia Santamarina-Campos, PhD, is Associate Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de València, Spain. She is the coordinator of the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry) which involves a consortium of UPV and European SMEs. Marival Segarra-Oña, PhD, Associate Professor of Innovation and Competitiveness at the Department of Management at the Universitat Politècnica de València, Spain. Bachelor  in Industrial Engineering and PhD in Management. She is the Academic Director of the Business Management Master’s Degree at the UPV Business School and is also involved in the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry).

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