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9781469629919

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Well written and solidly researched, Clemente's text offers a needed step forward in considering fashion in the first half of the twentieth century as essential to American collegiate life.--Journal of American History This engaging and highly readable cultural history is highly recommended for readers interested in the development of clothing or in early 20th-century college life.--Library Journal The entire book or selected chapters are good reads in courses that discuss social aspects of dress or the influence of society and social change in the development of retailing and fashion media.--Journal of Family & Consumer Sciences The book's thesis is convincing and enlivened by well-chosen illustrations and delightful quotes from students themselves. . . . Highly recommended.--Choice Clemente's approach to using apparel as a lens for understanding large cultural issues is a model that can, and should be, utilized by more historians, especially historians of material culture.--American Historical Review Clemente has created an exemplary history of fashion and consumerism, one that positions clothing not just as reflective of cultural change but as a subjective and powerful force in and of itself.--Fashion Theory A well-researched, accessible, and enjoyable narrative with many examples and images to reinforce her argument that it is college students who have been the force behind the casualization of American fashion.--Journal of American Culture A serious and genuine contribution to the history of American fashion and cultural life.--Reviews in History Dress Casual explores issues surrounding race, gender and class, with Clemente arguing that once higher education became more open to those other than white elites, college administrators had to shift their attitudes about which clothing was considered appropriate.--Inside Higher Ed

The book's thesis is convincing and enlivened by well-chosen illustrations and delightful quotes from students themselves. . . . Highly recommended.--<i>Choice</i>

The book's thesis is convincing and enlivened by well-chosen illustrations and delightful quotes from students themselves. . . . Highly recommended.--Choice

Clemente has created an exemplary history of fashion and consumerism, one that positions clothing not just as reflective of cultural change but as a subjective and powerful force in and of itself.-- Fashion Theory

Author Information

Deirdre Clemente is assistant professor of history at the University of Nevada-Las Vegas, USA.

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