Overview

This book provides solutions to the problem many professional hair designers face by not having learned to effectively package themselves and their services for top earnings. Moderate income will be a thing of the past when these merchandising, promotion, consultation and pricing ideas are put into action. The 10 years the author has spent uncovering the secrets of top-earning professionals will create financial gain in 30 days or less. Salon professionals regard this book as the most practical information fueling their success.

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9781401844615

Table of Contents

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Chapter 1: The Age of Haircolor. Chapter 2: Planning to Build Your Haircolor Business. Chapter 3: Positioning Yourself and Your Salon For Haircolor. Chapter 4: Primary Haircolor Merchandising Tactics. Chapter 5: Printing Your Haircolor Identity. Chapter 6: Preparing Your Salon Menu. Chapter 7: Promoting Haircolor Profitably. Chapter 8: Powerful Visual Merchandising of Haircolor. Chapter 9: Proven Promotions To Use For Haircolor Income Growth. Chapter 10: Persuading Guests Into Haircoloring. Chapter 11: Pursuing Color Clientele.

Author Information

One of North America's premier salon consultants, Mark D. Foley travels nationwide giving speeches and seminars on professional salon marketing and management techniques. An experienced salon owner with his own success story he has also distinguished himself as a US National Championship Speaker. He is currently the owner of Mark D. Foley Enterprises Ltd.

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