Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms

Author:   Ghenadie Anghel
Publisher:   Gabler
Edition:   2012 ed.
ISBN:  

9783834934970


Pages:   261
Publication Date:   13 January 2012
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms


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Overview

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      

Full Product Details

Author:   Ghenadie Anghel
Publisher:   Gabler
Imprint:   Gabler
Edition:   2012 ed.
Dimensions:   Width: 21.00cm , Height: 1.40cm , Length: 14.80cm
Weight:   0.369kg
ISBN:  

9783834934970


ISBN 10:   3834934976
Pages:   261
Publication Date:   13 January 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.

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