Overview

"Have you ever wondered why certain people seem to have all the luck? Well, ""Don't"" will show you how using certain words impact the brain making you either more positive or negative in your outlook. People who have a more positive outlook use more positive language. They see opportunities that others miss - they also see how these opportunities can be turned into real advantages. ""Don't"" sets out those negative words and phrases to avoid - the ones that create negative thinking in your brain and result in negative behaviour - and then suggests some words and phrases that do just the opposite. The end result? You will start to use positive words which activate the positive parts of your brain which then results in positive behaviour. Author Bob Selden shows how we behave according to the words we use and hear. As an example, recent studies show that when young male drivers hear male-type words such as ""tough"" and ""rough"" they automatically increase their speed, yet hearing female-type words such as ""pink"" and ""gentle"" leads to a reduction in their speed. Bob poses the question; ""Can the words we use in general conversation also impact our relationships?"" Full of practical examples, stories, and ""how to's"", ""Don't"" provides some fascinating insights into what makes us who we are. Bob will challenge some of your thinking on what makes some people more successful than others - in business, sport, relationships and life. Is it luck? Upbringing? Opportunity? Training? Or is it perhaps the words we use? Read his new book ""Don't"" and make the call!"

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9780645495607

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Reviews

DON'T, by Bob Selden, is an interesting book, written with authority, and humble, easy to understand language. (I especially enjoyed the sections dealing with creating images with your speech and using metaphors.) A truly inspiring read. Cover Lover Book Reviews. A must-read to communicate positively and effectively. After reading Don't you will find yourself communicating much more persuasively and easily, especially in those difficult conversations when you have a different point of view and are communicating your opinion. My favorite advice from the book is, Completely eliminate the word 'don't' from your vocabulary. Think of what you would like (or want) people to do, and say so. Many more golden nuggets on good communication skills are in this gem. I highly recommend this book to anyone who wants to be a better communicator. Kirt Manecke, author, Smile: Sell more with amazing customer service . As one who often laments the lack of proper conversations I hope that many readers will gain valuable insights from this book. It reaffirms that the true nature of dialogue is as the Greeks intended it to be which an exchange of proposals, indeed is thinking together! The quote on page 113 says it all for me: Where conscious and constructive conversation happens, trust begins, cooperation starts and violence disappears. Robert Re, Principal, Robert Re & Assoc. Far more than a manual for the Sales or Business man, it is an agenda for life. Bob's effortless gentle persuasion has a curious way of winning you over, with examples, exercises and scientific fact. He does succeed in making a difference to the way we understand language and communication. This is a unique and new perspective on a much examined and written about phenomena. Robert Salisbury, Publisher, Lime Books. How I wish I'd had something like this book to help me when I was young and new to leading a team of communicators who all thought they knew more than me. I would have made it compulsory reading for the whole team. Pixie Emslie, IABC Fellow & Author. The book is well laid out with the needed pieces of theory and research handled very concisely. The volume becomes increasingly practical and there are great small exercises to keep the reader engaged. This is a very clear, well-written and tightly edited text. Highly recommended. David Cawood, Ph.D. Uni of British Columbia. In my work as a facilitator, one of the questions I am most often asked is how to handle a difficult person. After reading this book, I can see many new ways to answer that question. I recommend reading the book so you can see for yourself. Dr. Melinda Muth, AICD. This book is for anyone who is looking to improve their lives, experience greater happiness and satisfaction and feel more positive and fulfilled on a day to day basis. The information is interesting and told in a way that's engaging and holds the reader's interest. The exercises are simple and can be done throughout the day without adding further stress. In fact, these activities will help to reduce stress and help the reader to feel a greater sense of positivity in their lives. Hedley Derenzie, author 7 Keys to Public Speaking . Now this is one book that every person should have nearby. With excellent examples, guides and templates this book moves you from the negative to the positive with everyday language. It reinforces using positive language rather than negative words and what is wonderful it provides numerous examples, and thought provoking exercises throughout. Babette Bensaussan, MindShifts.

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