Overview

China's economic rise and influence have been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Dong Mingzhu is one such entrepreneur. Gree Electric is one of the powerhouses of the air-conditioning industry, and owes its success to the entrepreneurial and management tenacity of Dong. As a young widow, aged 36, she travelled south and began work at Gree as an ordinary salesperson. Four years later, in 1994, she became head of sales. By 1996, she was deputy president, and by 2001, president of Gree. During this time, Dong challenged and transformed industry norms through her innovations in sales, service and employee policies. This is the story of one of China's most inspiring and innovative business leaders. AUTHOR: Guo Hongwen is a leading business writer in China. SELLING POINTS: . An illuminating account of Dong Mingzhu and Gree – China's leading female business leaders whose company Gree is an industry giant . China's recent global economic rise has been phenomenal – and is being led by business leaders like Dong Mingzhu . Written by an author who had direct, inside access to Dong Mingzhu and Gree . Fascinating and inspiring account of Dong's life, challenges and motivations –as well as the business ideas behind her success . Part of an exciting new series that offers illuminating biographies of ""China's Leading Entrepreneurs and Enterprises""

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9781911498308

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Guo Hongwen is a leading business writer in China.

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