Overview

"A guide to carrying out a research project in social psychology which challenges the reader to tackle the key methodological and theoretical issues in conducting research. After an introduction to key issues, eight piloted social psychological studies are used to demonstrate a range of methods. Step-by-step instructions on how to conduct each project are provided, along with guidance on the materials and participants needed and the ethical issues involved. The text is published with the Open University as a course book for ""Social Psychology"" (D317)."

Full Product Details

Author:   Dorothy Miell ,  Margaret Wetherell
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 18.90cm , Height: 2.60cm , Length: 24.60cm
Weight:   0.860kg
ISBN:  

9780761960492

ISBN 10:   076196049
Pages:   336
Publication Date:   04 December 1998
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Introduction - Dorothy Miell and Margaret Wetherell An Experimental Investigation of Primacy and Perseverance Effects in Person Perception - Patrick McGhee Relationships, Social Networks and Social Interaction - Patrick McGhee With Dorothy Miell An Exploration in Diary Methodologies Structured Observation and the Investigation of Group Interaction - Carol Tindall and Peter Banister Designing a Survey and Constructing a Questionnaire - Roger Sapsford An Experimental Investigation of Framing Effects and Decision Making - Patrick McGhee Glances into Personal Worlds - Carol Tindall The Construction and Analysis of Repertory Grids Social Representatives of Gender in the Media - Nicola Morant Quantitative and Qualitative Content Analysis Discovering Subjective Meanings - Jane Henry Depth Interviewing

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Author Information

Margaret Wetherell is Professor of Social Psychology at the Open University, UK and Director of the Economic and Social Research Council Programme on Identities and Social Action.

Tab Content 6

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