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OverviewThis hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. Unlike the ""old"" Latin America, today's Latin America is both readily accessible to smaller North American companies and is being transformed into a bustling business environment. However, for those without a native, in-depth understanding of the emerging changes within today's Latin American marketplace and a grasp of the cultural implications at hand, doing business in Latin America can still be challenging for smaller U.S. exporters and importers. Doing Business in the New Latin America: Keys to Profit in America's Next-Door Markets, Second Edition serves as an insider's travel guide and trader's manual for understanding the region's market environment and best export sales opportunities in each of its countries. It lays the groundwork for finding and developing ideal prospects while avoiding pitfalls and foreigners' faux pas. Part I familiarizes readers with Latin America in general, profiling its nations from a business perspective; Part II explains how Latin American business attitudes developed from a historical perspective. The third section of the text focuses on the all-important art of making—and keeping—the deal. Full Product DetailsAuthor: Thomas H. BeckerPublisher: Bloomsbury Publishing Plc Imprint: Praeger Publishers Inc Edition: 2nd edition Dimensions: Width: 15.60cm , Height: 3.00cm , Length: 23.50cm Weight: 0.624kg ISBN: 9780313383816ISBN 10: 0313383812 Pages: 296 Publication Date: 18 November 2010 Recommended Age: From 7 to 17 years Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsThis well-researched, engaging book is a useful resource for international business collections. - Choice <p>. .. This well-researched, engaging book is a useful resource for international business collections. - <p>Choice <p> This well-researched, engaging book is a useful resource for international business collections. - <p>Choice """This well-researched, engaging book is a useful resource for international business collections."" - Choice" Author InformationThomas H. Becker, PhD, has served in 16 Latin American countries as a U.S. Foreign Service Officer, corporate executive, U.S. Agency for International Development Chief of Party, business owner/manager, business advisor, and Senior Fulbright Scholar. Tab Content 6Author Website:Countries AvailableAll regions |
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