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OverviewDoing Business in Korea is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know not just to survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.With information ranging from Korean cultural and historical background to business etiquette, women’s status in the workplace, negotiations, hiring and firing, labor-management relations, motivating personnel, understanding Korean consumers, marketing, advertising and public relations, dealing with bureaucrats, selecting distribution systems, working within the Korean legal system, and plenty more, this book may not be a substitute for direct experience but is definitely an indispensable companion to it.e 1980 democracy uprising in Gwangju, and author of a book on Korean Christianity. Full Product DetailsAuthor: Song-Hyon Jang , Thomas L. CoynerPublisher: Seoul Selection Co., Ltd. Imprint: Seoul Selection Co., Ltd. Dimensions: Width: 15.20cm , Height: 2.00cm , Length: 22.90cm Weight: 0.590kg ISBN: 9788991913684ISBN 10: 8991913687 Pages: 384 Publication Date: 30 September 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |