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OverviewFull Product DetailsAuthor: Gabriele SuderPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Dimensions: Width: 18.60cm , Height: 2.50cm , Length: 23.20cm Weight: 0.816kg ISBN: 9781412918466ISBN 10: 1412918464 Pages: 368 Publication Date: 03 December 2007 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Out of Print Availability: Out of stock  Table of ContentsIntroduction The New European Business Environment PART ONE: THE IMPACT OF FIFTY YEARS ON THE EUROPEAN BUSINESS GAME Landmarks of European Integration or, How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players Rule- and Agenda-Setting PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics and Finance Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: COPORATE CASE STUDIES Airbus A Catalyst of European Integration Altran Launching a Corporate Representation Office in Brussels Synops6 International A Company at the Service of Companies Microsoft and the Lisbon Dialogue Accelerating the EU Institutional Agenda EU Transport Policy and the Europeanization of a Business A Corporate Challenge Resulting from the Introduction of the Euro European Chief Executives in the Merger Maze Coping with Multiple Realities The Case of Schneider Electric Industrial Marketing in Europe - A Pack Solution? Exporting High Segment Wine to Europe Early Internationalization of an Old Lebanese Winery with a New Management To Tilt or Not To Tilt The Grand Velocity QuestionReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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