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OverviewAimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success. The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including: case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing discussions of the issues surrounding products, pricing, distribution and advertising advice on choosing business partners, negotiating and entering Chinese Overseas markets guides to further resources in local cultures to help businesses tailor their strategies to local conditions.Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and managements studies and practitioners with an eye on China. Full Product DetailsAuthor: Tim Ambler (London Business School, UK) , Morgen Witzel (University of Exeter, UK) , Chao Xi (Chinese University of Hong Kong) , Deqiang ZouPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: 3rd New edition Dimensions: Width: 13.80cm , Height: 2.00cm , Length: 21.60cm Weight: 0.516kg ISBN: 9780415436311ISBN 10: 0415436311 Pages: 304 Publication Date: 16 October 2008 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Replaced By: 9781138944824 Format: Hardback Publisher's Status: Out of Print Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsPraise for the 1st edition: 'This book will be of great use to both academics and practising managers interested in how business is done in Greater China' - Malcolm Warner, Judge Business School, University of Cambridge, UK Author InformationTim Ambler is Senior Fellow at the London Business School. Morgen Witzel is Honourary Senior Fellow at the School of Business and Economics, University of Exeter, and editor-in chief of Corporate Finance Review. Chao Xi is Assistant Professor at the Faculty of Law, the Chinese University of Hong Kong. Tab Content 6Author Website:Countries AvailableAll regions |