Overview

By now, you probably know that India has the second-fastest growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors. But buyer (or seller) beware--India is not simply the new China. Important cultural differences and other hurdles can make for a challenging business landscape for Westerners. Fortunately, longtime global sourcing and marketing expert Gunjan Bagla now delivers the vital advice you need. Doing Business in 21st-Century India will show you how to make inroads into and thrive in this developing region with information that includes: An overview and analysis of India's most promising industries The Six C's of Sales and Marketing in India Essential tips on attracting and retaining top talent An overview of finance in the region that every investor will want to read Modern history 101--the essentials you need to know Insider perspective from top veteran professionals in the region Guidance on its often complex, laws, rules, and regulations. Concise, accessible, and indispensible, Doing Business in 21st-Century India is the perfect primer for anyone who's long on enterprise, short on time, and eager to profit from this fascinating new market.

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Shows that ultimately it is not at all difficult to do business with India, provided one knows how to breach the barriers . . . will help immensely in negotiations . . . a must carry for a first-time traveler coming to India with business in mind. --Kashi N. Memani, chairman, American Chamber of Commerce

Shows that ultimately it is not at all difficult to do business with India, provided one knows how to breach the barriers . . . will help immensely in negotiations . . . a must carry for a first-time traveler coming to India with business in mind. --Kashi N. Memani, chairman, American Chamber of Commerce<br>

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