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Overview"This book explores an organic vision of company innovation, through an analogy with DNA and its four nitrogenous bases. Like all living organisms, a company has the fundamental ""genetic"" bases of its ability to innovate. This DNA mutates under both environmental influences and evolutionary factors allowing a company to develop new patterns of behaviour. At the dawn of the 21st century, the result of this process is the emergence of what we could call the hyperconnected company. Through this ongoing metaphor, the book provides decision-makers with several paths along which to increase their ability to innovate, taking advantage of genetic bases such as their own factors of change. The study is based on observations made of large companies, for whom innovation is an absolute imperative. It alternates theoretical analyses with concrete illustrations, and spotlights innovation leaders such as : Louis Vuitton, 3M, Bouygues Telecom, BNP Paribas, Siemens, Danone, Air Liquide, to name but a few." Full Product DetailsAuthor: Isabelle Denervaud , Olivier ChatinPublisher: Pearson Education France Imprint: Pearson Education France Dimensions: Width: 17.40cm , Height: 1.20cm , Length: 23.90cm Weight: 0.388kg ISBN: 9782744075032ISBN 10: 2744075035 Pages: 211 Publication Date: 17 February 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Language: French Table of ContentsI. DNA and company innovation: The actor base (A) and innovation profiles * The ideation base (I) and creative expression * The emotion base (E) and innovation senses * The collaboration base (C) and innovation execution II. The environment: DNA mutation factors: The environment, bearer of genetic mutations * The first factor: moments of discontinuity * The second factor: the traditional playing field * The third factor: New lands & territories III. The hyperconnected company in an era of grid-like innovation: The individual, a trigger for genetic mutation * The new A base: The expanded company and its new role playing * The new C base: From collaboration to cooperationReviewsAuthor InformationIsabelle Denervaud is an associate director at BearingPoint. She is a graduate of the Ecole Nationale des Ponts et Chaussees and ESSEC (one of France's foremost business schools) in France. She is currently responsible for Innovation and R&D Management offering Olivier Chatin is the President of BearingPoint France SAS, in charge of the France-Benelux region. He earned a degree from HEC (France), and joined Arthur Andersen in 1979. He became partner in 1990 and founded the consulting branch Andersen Business Consulting in 1994. In 2001, he was responsible for the acquisition of Price Waterhouse Management Consultants in France. In With 17,000 consultants in 60 countries, BearingPoint is a world leader in management and technology consulting. Tab Content 6Author Website:Countries AvailableAll regions |
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