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OverviewThis volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society. Full Product DetailsAuthor: Jerome D. Williams , Wei-Na Lee , Curtis P. Haugtvedt (The Ohio State University, Columbus, USA)Publisher: Taylor & Francis Ltd Imprint: Psychology Press Ltd Dimensions: Width: 15.20cm , Height: 2.50cm , Length: 22.90cm Weight: 0.635kg ISBN: 9781138012820ISBN 10: 1138012823 Pages: 472 Publication Date: 11 September 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt Tab Content 6Author Website:Countries AvailableAll regions |