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9783032076816

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Dr. P. Mary Jeyanthi is a distinguished Professor of AI/ML, & Analytics at School of Management, Presidency University, Bengaluru, Karnataka, India and a Strategic AI Consultant with a proven track record in academia and industry. With over 18 years of professional experience, including a decade in the banking sector as a data science specialist, she brings in-depth expertise across Business Intelligence, Artificial Intelligence, Machine Learning, Big Data Analytics, Metaverse, and Blockchain technologies. Her corporate journey includes a pivotal role in HDFC Bank Ltd.'s Business Intelligence Unit, Chennai, where she specialized in developing advanced forecasting and analytics solutions. She holds a Ph.D. in Business Intelligence and Forecasting Analytics from VELS University, Chennai, with research focused on applying mathematical models and metaheuristic algorithms to business intelligence problems. Dr. Jeyanthi has made significant academic contributions, authoring and editing several impactful books. She is the author of the course book Data Modelling and Reporting for the International University (IU) of Applied Sciences, Germany. Her editorial contributions include Sports Analytics, Decision Intelligence Analytics and the Implementation of Strategic Business Management (Springer), and Marketing Analytics: An Analytical and Machine Learning Approach (Apple Academic Press, distributed by CRC Press – Taylor & Francis Group).

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