Overview

Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises--no matter how their customers interact with them. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse. Technology guru Ray Wang shows how organizations can surf the waves of change--how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce. Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.

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"R ""Ray"" Wang is the principal analyst and CEO at Silicon Valley-based Constellation Research and author of the popular business strategy and enterprise software blog, A Software Insider's Point of View. Ray, who worked previously at Altimeter, Forrester, Oracle, Ernst & Young, and Deloitte, is a prominent keynote speaker and research analyst working with clients on digital transformation, innovation, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection. A veteran of stage and screen, Peter Berkrot's career spans four decades. Highlights include feature roles in Caddyshack and Showtime's Brotherhood, and appearances on America's Most Wanted and Unsolved Mysteries. His voice can be heard on television, radio, video games, documentaries, and industrials. He is a prominent acting coach and a regular contributor to the award-winning news program Frontline produced by WGBH in Boston. Peter served as director of narration for the Emmy-nominated The Truth About Cancer. Peter has recorded over 170 audiobooks, over 100 for children. He has been nominated for an Audie Award and has received a number of AudioFile Earphones Awards and starred reviews. His favorite titles include Toby and the Secrets of the Tree by Timotee de Fombelle, Unholy Night by Seth Grahame-Smith, The Accident by Linwood Barclay, and the Last Policeman trilogy by Ben H. Winters."

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