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9781665247771

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A fresh perspective about how our individual choices can radically upend societies on the other side of the globe.-- Aki Peritz, former CIA analyst

"A fresh perspective about how our individual choices can radically upend societies on the other side of the globe.-- ""Aki Peritz, former CIA analyst"""

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Syl Tang is CEO and founder of the nineteen-year old HipGuide Inc. A futurist, her focus is how and why we consume, with an eye towards world events such as natural disasters, geo-political clashes, and pandemics. She has written hundreds of articles on the confluence of world events and soft goods for the Financial Times, predicting and documenting trends such as the Apple watch and other smart wearables, lab-made diamonds, the Department of Defense's funding of Afghan jewelry companies, the effects of global warming on South Sea pearls, and the unsolved murder of tanzanite speculator Campbell Bridges. Her brand consulting work focuses on helping companies including Diageo, Revlon and the State of Michigan. She is behind the launches of some of the most well-known beauty, beverage, automotive, and urban development efforts including category changers such as frozen alcohol and mineral makeup. In addition to developing her site, in 1999 she created the first mobile lifestyle texting product in the market and predicted mobile couponing as it exists today. Her company HipGuide is a case study taught in universities around the world, from Dubai to Nova Scotia to Purdue, through a textbook series. Randye Kaye is a national voice talent and actress, also currently heard as part-time newscaster and classical music host on NPR affiliates WSHU-FM and AM. Prior to that, while raising her children, she was a full-time morning personality for a top-rated Connecticut radio station in addition to her voice-over, on-camera, and theater work.

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