Overview

Since its founding in 1923, the Walt Disney Company has become an American institution and one of the most successful businesses in history. This book takes an in-depth look at the evolution of this iconic and sometimes controversial corporation. It's hard to imagine a childhood without the ubiquitous presence of Disney. From classics like Cinderella and Bambi to such modern blockbusters as Mulan and Frozen, Disney's animated features have captivated audiences for decades. Visiting CaliforniA’s Disneyland or FloridA’s Disney World has become the quintessential family vacation. Children dress as their favorite Disney characters for Halloween, while young-at-heart adults collect all manner of Disney memorabilia. But how much do you really know about this integral piece of Americana? Part of Greenwood’s Corporations That Changed the World series, this book provides readers with a richly detailed history of a company that has become synonymous with what it means to grow up as an American. It chronicles Walt Disney's early years and the evolution of the Walt Disney Company from animation studio to entertainment powerhouse. It also explores how Disney changed the landscape of animation and movie making forever. An unbiased look at the controversies that have surrounded Disney over the years will help readers better understand these contentious issues and how the company has responded.

Full Product Details

Author:   Stacy Mintzer Herlihy
Publisher:   Bloomsbury Publishing Plc
Imprint:   Greenwood Press
Weight:   0.454kg
ISBN:  

9781440876011

ISBN 10:   1440876010
Pages:   160
Publication Date:   04 February 2022
Recommended Age:   From 7 to 17 years
Audience:   College/higher education ,  Primary & secondary/elementary & high school ,  Tertiary & Higher Education ,  Educational: Primary & Secondary
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Acknowledgments ix Introduction xi Chapter 1The Main Street That Never Was: The Life and Legacy of Walt Disney 1 Chapter 2From Steamboat Willie to Buzz Lightyear: Disney and the Establishment of the American Animation Industry 25 Chapter 3Disneyland, Disney World, and the Creation of Southern California and Florida in the Public Mind 45 Chapter 4The Hat That Began It All: Spinoffs and Merchandise for Every Occasion 71 Chapter 5Princesses, Politics, and a Different Audience: Controversies That Continue to Challenge Perceptions Today 89 Chapter 6An Empire of Imagination: New Directions for Disney 113 Bibliography 135 Index139

Reviews

Author Information

Stacy Mintzer Herlihy is a freelance writer based in New Jersey.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions