Overview

This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.

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9781032611266

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Reviews

"'Over the past two decades, African sports study has garnered significant attention, thanks to the commitment of scholars and pioneers in the field like Chuka Onwumechili and numerous contributors to this volume. Part II, titled ""African Sports Communication, Racism, and Equity,"" along with the diverse themes explored in this book, enhances the landscape of African sports studies. This impactful book promises substantial benefits for African sports, scholars, communication experts, intellectuals, students, and researchers alike.' Gerald Akindes, Senior Program Specialist, Josoor Institute in Qatar, and Sport Management Researcher and Consultant, Ohio University, USA 'A well rounded group of researchers, scholars and authors contribute 12 insightful chapters about the growth of sports communication through the cultural lens of countries such as Cameroon, Ghana, Kenya, Nigeria and Zimbabwe to name a few. This book promises to be a gem. It offers a deep dive into the heart of the global impact of sports in Africa broadly, and I wholeheartedly recommend it to anyone who shares a passion for the value sports contribute to society.' Roger Caruth, Assistant Professor, Department of Communication Studies, Howard University, USA"

Author Information

Unwana Samuel Akpan is a multidisciplinary media scholar-practitioner with over two decades of broadcast experience. He lectures in the Department of Mass Communication at the University of Lagos, Nigeria, and has been a visiting scholar at the Department of Communication, Culture and Media Studies (CCMS), Howard University, USA. He is also the Editor of the University of Lagos Communication Review. His research and teaching investigate and explore broadcast contents, sport communication, African communication systems, diaspora communication studies, media aesthetic.

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