Overview

Create exciting new products and build successful companies in the climate and energy sectors In Disciplined Entrepreneurship for Climate and Energy Ventures: 24 Steps to Build Solutions for People and the Planet, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring your climate or energy startup/venture to life. You'll learn how to create a successful climate and energy venture using the authors' effective, 24-step framework that you can apply to your entrepreneurial idea, taking much of the guesswork and uncertainty out of your business journey. The book offers a precise, scientific approach to entrepreneurship and proves that effective entrepreneurship is more about the careful application of data and science than it is an exercise in blind intuition. You'll find: A step-by-step guide to starting your new climate or energy venture offering a clear, systematic path to profitability Instructions on building and scaling your new firm and meeting your entrepreneurial ambitions Templates, tools, techniques, and strategies for climate and energy entrepreneurs at every stage of their business' growth, from initial idea to globally scaled solution Perfect for aspiring and practicing entrepreneurs, founders, and managers in the climate, energy, and environment sectors, Disciplined Entrepreneurship for Climate and Energy Ventures is an expert guide for professionals ready to level-up their entrepreneurial skills and achieve a positive impact on people and the planet.

Full Product Details

Author:   Ben Soltoff ,  Bill Aulet ,  Tod Hynes ,  Francis O'Sullivan
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 22.40cm , Height: 2.00cm , Length: 21.80cm
Weight:   0.408kg
ISBN:  

9781394285518

ISBN 10:   1394285515
Pages:   288
Publication Date:   11 November 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.

Table of Contents

Foreword xiii Introduction 1 Step 1 Explore the Problem Landscape 15 Step 2 Understand the Solutions Context 26 Step 3 Begin Primary Market Research (PMR) 34 Step 4 Find Founder- Problem Fit 44 Step 5 Build the Right Initial Team 51 Step 6 Start Brewing the TEA (Techno- Economic Analysis) 62 Step 7 Segment the Market 75 Step 8 Plan for Policy Sticks and Carrots 83 Step 9 Get a Grip on Your Business Model 92 Step 10 Select Market Stepping Stones 100 Step 11 Profile Personas Across the Decision- Making Unit (DMU) 110 Step 12 Define the Solution 119 Step 13 Quantify Your Unique Value Proposition 131 Step 14 Build Out Enterprise Financials 141 Step 15 Consider the Full Life Cycle Impacts 155 Step 16 Measure Your Climate Value Proposition 166 Step 17 Make a Long- Term Capital Plan 175 Step 18 Pursue the Right Non- Dilutive Funding 185 Step 19 Build Proof of Concept 195 Step 20 Demonstrate Initial Market Traction 207 Step 21 Pursue Early- Stage Capital 216 Step 22 Expand and Lead the Team 225 Step 23 Build a First- of- a- Kind Project (FOAK) 234 Step 24 Scale Up 243 Conclusion 253 Acknowledgments 255 About the Authors 259 Glossary 263 Index 267

Reviews

Author Information

Ben Soltoff is an Entrepreneur in Residence and the Ecosystem-Builder in Residence at the Martin Trust Center for MIT Entrepreneurship. He has extensive experience in the area of climate technology and was previously the Environmental Innovation Manager at the Yale Center for Business and the Environment as well as an Innovation Fellow at the Tsai Center for Innovative Thinking at Yale. Bill Aulet is the Ethernet Inventors Professor of the Practice of Entrepreneurship at MIT Sloan School of Management and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He has over 45 years’ experience in entrepreneurship and business. He is a bestselling author and an award-winning educator. Tod Hynes is a Senior Lecturer at MIT Sloan School of Management and a co-founder and long-time instructor in the MIT Climate and Energy Ventures course at MIT. He has been working, investing, volunteering, and advising in climate and clean energy since 2002. In 2008, he founded XL Hybrids and served as CEO for 11 years. The company went public in 2020 as XL Fleet and today is Spruce Power. Francis O'Sullivan is a Senior Lecturer at MIT Sloan School of Management and long-time instructor in the MIT Climate and Energy Ventures course at MIT. He holds a PhD from MIT and was the Director of Research for the MIT Energy Initiative where he authored numerous seminal reports. His industry work experience includes senior positions at McKinsey, Ørsted and currently as Managing Director at S2G Investments. Libby Wayman is a Senior Lecturer at MIT Sloan School of Management and long-time instructor in the MIT Climate and Energy Ventures course at MIT. She holds a Master’s in Mechanical Engineering from MIT. Her industry and government work experience includes Sun Power, Alion, the U.S. Department of Energy, and General Electric (GE), and she is currently a Partner at Breakthrough Energy Ventures.

Tab Content 6

Author Website:  

Countries Available

All regions