|
|
|||
|
||||
OverviewThis book discusses the economics of the music industry in the context of the changing landscape brought about by innovation, technological change, and rapid digitization. The ability of digital technology to reduce the transaction costs of music copyright licensing has all but destroyed the traditional media business models of incumbent Performance Rights Organizations (PROs), music publishers, record labels, and radio and television stations. In a climate where streaming services are rapidly proliferating and consumers prefer subscription models over direct ownership, new business models, such as direct licensing, are developing. This book provides an overview of the economics of the traditional music industry, the technology-induced changes in business models and copyright law, and the role of publishers, copyright holders and songwriters in the emerging direct licensing model. In Part One, the author examines the economic aspects of direct licensing as an alternative to the traditional blanket license for copyrighted musical compositions, with an emphasis on the often monopolistic nature of PROs. In Part Two, the author focuses on the music publisher and the role direct licensing and competition may play in the changing business models in the music industry and the potential benefits this may bring to copyright holders, such as songwriters. To compliment this model, the author proposes a maximum statutory fixed-rate for musical performances to further streamline the royalty process, especially where distributors such as Google and YouTube are concerned. This book adds to the growing body of literature on the economics of music licensing in the digital age. It will be useful to those in the fields of economics and law, as well as music executives, musicians, songwriters, composers, and other industry professionals who are interested in understanding how technology, innovation and competition have reshaped the music industry. Full Product DetailsAuthor: Ivan L PittPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 1st ed. 2015 Dimensions: Width: 15.50cm , Height: 2.30cm , Length: 23.50cm Weight: 6.613kg ISBN: 9783319176529ISBN 10: 3319176528 Pages: 293 Publication Date: 22 August 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of Contents I Part One: How Direct Licensing Increased Competition.- 1 Introduction .- 2 Copyright Law and Natural Monopolies.- 3 Traditional Blanket License.- 4 Direct Licensing as an Alternative to the Traditional Blanket License.- 5 Conclusion.- II Part Two: Why Putting Music Content Creators First is Important.- 6 Introduction.- 7 Roles of Publishers, Record Labels and Producers.- 8 Possible New Entrant.- 9 Why The Merger Could Be A Viable Option.- 10 Conclusion.ReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |