Overview

There are marks which enter, without knowing too well how or why, in hearts and minds. As if by magic, they do not come out any more and they keep a special tenderness for them. Dim is one of those few elected. For half a century, it has accompanied us, discreet and irreplaceable: panty hose that we put on without thinking and which has so freed the movements of women, light and comfortable boxer that boys love, passing by such pretty underwear that are frivolous and truly technical. These advertisements, made by big names (Tony and Ridley Scott, Hugh Hudson, Adrian Lyne, Luc Besson and Claude Miller) have marked the epochs, which have often become a school and have become images of popular heritage, in the noble sense of the term. It is all this epic fashion and freedom, this incredible advertising saga that is traced here. To illustrate, a selection of marvelous or unpublished images, such as Karl Lagerfeld's cliche, and the sometimes unexpected heroes of the Dim adventure, such as Jean-Paul Goude, William Klein, Chico Bialas, Isabel Murant, Martin Solveig, etc.

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9782841149773

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