Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers

Author:   Anna Cabigiosu
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
ISBN:  

9783030488093


Pages:   249
Publication Date:   14 July 2020
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers


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Author:   Anna Cabigiosu
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   0.467kg
ISBN:  

9783030488093


ISBN 10:   3030488098
Pages:   249
Publication Date:   14 July 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy.

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