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[Ullah] reveals the sophistication and enthusiasm with which Islamists have exploited social media to proselytize, nurture new recruits, and spread propaganda or news of a coming demonstration. . . . The most powerful lesson Ullah draws--illustrated best by the example of Egypt in the years after the revolts of 2011--is that when it comes to seizing power, as opposed to merely expressing and stoking disaffection, the winners tend to be strong leaders with a clear purpose and an effective organization. --Lawrence D. Freedman, Foreign Affairs This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America In Digital World War, Haroon Ullah has proven himself to be one of those rare people who can identify patterns on the information battlefield and cogently illustrate what is at stake for future generations. --Jared Cohen, CEO of Jigsaw and author of The New York Times bestselling book The New Digital Age: Reshaping the Future of People, Nations and Business Words are a weapon. Ullah breaks into the armory and delivers a must-read expos' on how social media is reshaping the Middle East. --James Jay Carafano, The Heritage Foundation Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists This extraordinarily important book could not be better timed, nor could it have a more credible author. Haroon Ullah has been, and remains, a key figure in disputing the cyber/information sphere, and waging digital conflict with those who would traffic in terror, disinformation, and hatred. He was one of the central figures in waging digital war against the so-called Islamic State. Marvelously researched, and splendidly written, Ullah has done us all a great service in writing this book. It was my honor to serve with him in this struggle, one in which he will be recognized as a leader for years to come. --John R. Allen, General, U.S. Marine Corps (Ret.), Former Special Presidential Envoy to the Global Coalition to Counter ISIL Through research, deep knowledge and one-of-a-kind experience, Haroon Ullah brings to life the fight for hearts and minds with digital and social media as a proxy. In a world that is more connected than ever before, Digital World War examines how information, tools and platforms are remaking the Muslim world. Everyone should read this book. --Jonathan Perelman, former VP at Buzzfeed Studios, Director of Digital at ICM Partners Haroon Ullah's visceral first-person story takes us across enemy lines on the emerging digital battlefield. --Nova Spivack, co-founder and CEO of Bottlenose&ldqu This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America In Digital World War, Haroon Ullah has proven himself to be one of those rare people who can identify patterns on the information battlefield and cogently illustrate what is at stake for future generations. --Jared Cohen, CEO of Jigsaw and author of The New York Times bestselling book The New Digital Age: Reshaping the Future of People, Nations and Business Words are a weapon. Ullah breaks into the armory and delivers a must-read expose on how social media is reshaping the Middle East. --James Jay Carafano, The Heritage Foundation Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists This extraordinarily important book could not be better timed, nor could it have a more credible author. Haroon Ullah has been, and remains, a key figure in disputing the cyber/information sphere, and waging digital conflict with those who would traffic in terror, disinformation, and hatred. He was one of the central figures in waging digital war against the so-called Islamic State. Marvelously researched, and splendidly written, Ullah has done us all a great service in writing this book. It was my honor to serve with him in this struggle, one in which he will be recognized as a leader for years to come. --John R. Allen, General, U.S. Marine Corps (Ret.), Former Special Presidential Envoy to the Global Coalition to Counter ISIL Through research, deep knowledge and one-of-a-kind experience, Haroon Ullah brings to life the fight for hearts and minds with digital and social media as a proxy. In a world that is more connected than ever before, Digital World War examines how information, tools and platforms are remaking the Muslim world. Everyone should read this book. --Jonathan Perelman, former VP at Buzzfeed Studios, Director of Digital at ICM Partners Haroon Ullah's visceral first-person story takes us across enemy lines on the emerging digital battlefield. --Nova Spivack, co-founder and CEO of Bottlenose&ldqu In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America As we come upon nearly a decade of intense protests and revolutions across the Middle East, social media has demonstrated its enormous potential to mobilize citizens and challenge regimes. In this important new book, Haroon Ullah provides a comprehensive analysis of the interplay between political rebels and cyber communities--and how they will reshape the world's most turbulent region. --Parag Khanna, author of Connectography Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists

[Ullah] reveals the sophistication and enthusiasm with which Islamists have exploited social media to proselytize, nurture new recruits, and spread propaganda or news of a coming demonstration. . . . The most powerful lesson Ullah draws--illustrated best by the example of Egypt in the years after the revolts of 2011--is that when it comes to seizing power, as opposed to merely expressing and stoking disaffection, the winners tend to be strong leaders with a clear purpose and an effective organization. --Lawrence D. Freedman, Foreign Affairs An important window into how nonviolent Islamist political parties and violent Islamist groups use social media and other technologies to connect with each other, mass audiences, and individuals without respect to national boundaries. . . . This book offers valuable insights for those tasked with countering them. . . . Recommended. --Choice This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America In Digital World War, Haroon Ullah has proven himself to be one of those rare people who can identify patterns on the information battlefield and cogently illustrate what is at stake for future generations. --Jared Cohen, CEO of Jigsaw and author of The New York Times bestselling book The New Digital Age: Reshaping the Future of People, Nations and Business Words are a weapon. Ullah breaks into the armory and delivers a must-read expos� on how social media is reshaping the Middle East. --James Jay Carafano, The Heritage Foundation Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists This extraordinarily important book could not be better timed, nor could it have a more credible author. Haroon Ullah has been, and remains, a key figure in disputing the cyber/information sphere, and waging digital conflict with those who would traffic in terror, disinformation, and hatred. He was one of the central figures in waging digital war against the so-called Islamic State. Marvelously researched, and splendidly written, Ullah has done us all a great service in writing this book. It was my honor to serve with him in this struggle, one in which he will be recognized as a leader for years to come. --John R. Allen, General, U.S. Marine Corps (Ret.), Former Special Presidential Envoy to the Global Coalition to Counter ISIL Through research, deep knowledge and one-of-a-kind experience, Haroon Ullah brings to life the fight for hearts and minds with digital and social media as a proxy. In a world that is more connected than ever before, Digital World War examines how information, tools and platforms are remaking the Muslim world. Everyone should read this book. --Jonathan Perelman, former VP at Buzzfeed Studios, Director of Digital at ICM Partners Haroon Ullah's visceral first-person story takes us across enemy lines on the emerging digital battlefield. --Nova Spivack, co-founder and CEO of Bottlenose&ldqu This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America In Digital World War, Haroon Ullah has proven himself to be one of those rare people who can identify patterns on the information battlefield and cogently illustrate what is at stake for future generations. --Jared Cohen, CEO of Jigsaw and author of The New York Times bestselling book The New Digital Age: Reshaping the Future of People, Nations and Business Words are a weapon. Ullah breaks into the armory and delivers a must-read expose on how social media is reshaping the Middle East. --James Jay Carafano, The Heritage Foundation Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists This extraordinarily important book could not be better timed, nor could it have a more credible author. Haroon Ullah has been, and remains, a key figure in disputing the cyber/information sphere, and waging digital conflict with those who would traffic in terror, disinformation, and hatred. He was one of the central figures in waging digital war against the so-called Islamic State. Marvelously researched, and splendidly written, Ullah has done us all a great service in writing this book. It was my honor to serve with him in this struggle, one in which he will be recognized as a leader for years to come. --John R. Allen, General, U.S. Marine Corps (Ret.), Former Special Presidential Envoy to the Global Coalition to Counter ISIL Through research, deep knowledge and one-of-a-kind experience, Haroon Ullah brings to life the fight for hearts and minds with digital and social media as a proxy. In a world that is more connected than ever before, Digital World War examines how information, tools and platforms are remaking the Muslim world. Everyone should read this book. --Jonathan Perelman, former VP at Buzzfeed Studios, Director of Digital at ICM Partners Haroon Ullah's visceral first-person story takes us across enemy lines on the emerging digital battlefield. --Nova Spivack, co-founder and CEO of Bottlenose&ldqu In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America As we come upon nearly a decade of intense protests and revolutions across the Middle East, social media has demonstrated its enormous potential to mobilize citizens and challenge regimes. In this important new book, Haroon Ullah provides a comprehensive analysis of the interplay between political rebels and cyber communities--and how they will reshape the world's most turbulent region. --Parag Khanna, author of Connectography Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists

In a world growing more chaotic, Haroon Ullah is one of those rare people who can provide a new roadmap to understand the intersection of technology, marketing, and social media in the Muslim world. The first step to breaking the brand of extremists is to understand it. This book is a must-read for all. --Gary Briggs, Chief Marketing Officer, Facebook This book is fascinating and also critically important. With great insight and expertise, Haroon Ullah shows how social media is being used in the Muslim world both to transform governments as well as recruit fighters to Islamist extremism. One of our most important challenges today is turning digital media into a force for good. The first step is to understand how it is being used, for good and for evil, in places like the Middle East. That's why this book is indispensable. --Walter Isaacson, is a writer, journalist, and the President and CEO of the Aspen Institute Islamic politics are rich and varied, but are typically reduced to ISIS, al-Qaeda, and the Muslim brotherhood. Digital World War draws a fascinating map of this political world by tracking street-fighting and brand-building on social media--a landscape of censorship and change. An illuminating read. --Anne-Marie Slaughter, President and CEO, New America As we come upon nearly a decade of intense protests and revolutions across the Middle East, social media has demonstrated its enormous potential to mobilize citizens and challenge regimes. In this important new book, Haroon Ullah provides a comprehensive analysis of the interplay between political rebels and cyber communities--and how they will reshape the world's most turbulent region. --Parag Khanna, author of Connectography Digital World War is a major contribution to how technology, in particular social media, is shaping and changing Islamist movements, from mainstream Islamist parties to violent jihadist organizations. Haroon Ullah writes clearly and concisely on this important phenomenon, which is reshaping the Muslim world in unexpected ways. --Peter Bergen, author of United States of Jihad: Investigating America's Homegrown Terrorists

Author Information

Haroon K. Ullah is Chief Strategy Officer for the Broadcasting Board of Governors. A former senior advisor to the U.S. Secretary of State, with a special portfolio on digital transmedia strategy and countering violent extremism, he is an award-winning author and Peabody TV Award recipient, an Adjunct Professor at Georgetown University, and a term member of the Council on Foreign Relations.

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