Overview

This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

Full Product Details

Author:   Marta Massi ,  Marilena Vecco (Burgundy Business School (BSB), Dijon, France) ,  Yi Lin
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.544kg
ISBN:  

9780367351151

ISBN 10:   0367351153
Pages:   276
Publication Date:   29 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword (William J. Byrnes) 1. Digital Transformation in the Cultural and Creative Sectors (Marta Massi, Marilena Vecco & Yi Lin) Part 1: Museums 2. The Impact of Technology on Visitor Immersion in Art Exhibitions (Antonella Carù, Piergiacomo Mion Dalle Carbonare, Maria Carmela Ostillio and Chiara Piancatelli) 3. From the Artwork to the Museum (Elena Di Raddo) 4. Museums and the Digital Revolution (Ludovico Solima) 5. The Changing Face of Museum Tour Guides (Luca Pirolo & Luigi Nasta) Part 2: Cultural Heritage 6. Are Investments in the Digital Transformation of Cultural Heritage Effective? (Marilena Vecco and Andrej Srakar) 7. Crowdsourcing the Digital Transformation of Heritage (Trilce Navarrete) Part 3: Creative Industries 8. Digital Music (R)evolution (Lorenzo Mizzau) 9. Digital Participation and Audience Enlargement in Classical and Popular Music in Spain (Juan D. Montoro-Pons and Manuel Cuadrado-Garcia) 10. Has Digital Transformation Impacted Gender Imbalance in Italian cinema? (Mariagrazia Fanchi and Matteo Tarantino) 11. Heritage, Luxury Fashion Brands and Digital Storytelling (Giada Mainolfi) Part 4: Digital Tools for the Arts 12. Cultural Heritage on Social Media (Lala Hu and Mirko Olivieri) 13. Digital Workers, Wellbeing and Networking (Grant Hall, Raman Voranau & Ruth Rentschler) 14. The Impact of Digital Transformation on Fundraising for the Arts (Alex Turrini, B. Kathleen Gallagher and Marta Massi) Afterword (François Colbert)

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Author Information

Marta Massi is Assistant Professor, Brandon University, Canada. Marilena Vecco is Professor of Entrepreneurship at Burgundy School of Business, France and Professor Associated to the Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal, Canada. Yi Lin is Professor of Arts Management at the School of Arts and Director of the National Centre for Research into Intercultural Communication of Arts, at Peking University, China.

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