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OverviewYou want to know how to leverage talent inside and outside your organization to deliver marketing work. In order to do that, you need the answer to how often does your organization use KPIs to evaluate marketing performance? The problem is is a marketing plan essential to your organization plan, which makes you feel asking how does your digital and multichannel marketing plan be improved and executed? We believe there is an answer to problems like how often should your organization update its marketing plan. We understand you need to plan and execute, measure and analyze your digital marketing campaigns which is why an answer to 'how should the marketing organization be structured?' is important. Here's how you do it with this book: 1. Optimize your marketing budget across brands and channels 2. Approach decision making as it relates to marketing planning and investments 3. Know if digital marketing is right for your business So, what is your organization of mobile marketing research? This Digital Strategist Critical Questions Skills Assessment book puts you in control by letting you ask what's important, and in the meantime, ask yourself; what marketing channels is your organization using? So you can stop wondering 'who knows your organization better than your sales and marketing team?' and instead change your marketing strategy in response to the adoption of connected devices. This Digital Strategist Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Digital Strategist challenges you're facing and generate better solutions to solve those problems. INCLUDES all the tools you need to an in-depth Digital Strategist Skills Assessment. Featuring new and updated case-based questions, organized into seven core levels of Digital Strategist maturity, this Skills Assessment will help you identify areas in which Digital Strategist improvements can be made. In using the questions you will be better able to: Diagnose Digital Strategist projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices. Implement evidence-based best practice strategies aligned with overall goals. Integrate recent advances in Digital Strategist and process design strategies into practice according to best practice guidelines. Using the Skills Assessment tool gives you the Digital Strategist Scorecard, enabling you to develop a clear picture of which Digital Strategist areas need attention. Your purchase includes access to the Digital Strategist skills assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important. Full Product DetailsAuthor: Gerardus BlokdykPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 1.70cm , Length: 22.90cm Weight: 0.426kg ISBN: 9798849766737Pages: 318 Publication Date: 03 September 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |