Overview

This book investigates the strategies used by South American digital-native news media in attracting diverse audiences, and their effectiveness, from an audience perspective, in bridging communities and building consensus. In recent years, independent digital news outlets have emerged in a landscape of increasing ideological polarization. The book addresses the pivotal question of whether these organizations can help promote social cohesion and overcome a divided and fragmented market. Drawing from extensive interviews conducted with audience members, journalists, and media executives from the established news markets of Argentina, Brazil and Colombia, de Macedo Higgins Joyce sheds new theoretical insights on the strategies and practice of independent digital news, its evolution, and its agenda-setting impact in the region. Innovative and rigorous, Digital-Natives News in South America deftly explores this new and important field of research and will be of interest to journalism researchers and media practitioners alike.

Full Product Details

Author:   Vanessa de Macedo Higgins Joyce
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2024 ed.
ISBN:  

9783031495021

ISBN 10:   3031495020
Pages:   145
Publication Date:   28 August 2024
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. Introduction: Independence as a new digital proposition in newsrooms in South.- 2. Audience fragmentation and social polarization: case of Argentina, Brazil and Colombia.-3.Bridging communities in Argentina.- 4. Bridging communities in Brazil.- 5. Bridging communities in Colombia.- 6. South American news audience: why they choose digital news.- 7. South American news audiences: digital-native news functions in consensus building.- 8. Creating a common ground for informed conversations in South America: strategies to fulfill a primordial function within the digital news environment.

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Author Information

Vanessa de Macedo Higgins Joyce, Ph.D. is an Associate Professor in the School of Journalism and Mass Communication at Texas State University, USA. 

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