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OverviewDigital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer. Full Product DetailsAuthor: Richard A. GershonPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 17.70cm , Height: 1.50cm , Length: 25.40cm Weight: 0.530kg ISBN: 9781452241418ISBN 10: 1452241414 Pages: 280 Publication Date: 21 April 2016 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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