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Full Product Details

Author:   Richard A. Gershon (Western Michigan University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   1.570kg
ISBN:  

9781032278476

ISBN 10:   1032278471
Pages:   284
Publication Date:   26 March 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Not yet available  
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Table of Contents

1. Innovation and the Power of a Good Idea 2. Business Model Innovation 3. Product Innovation and Design 4. Business Process Innovation 5. The Digital Economy I. Information Search, Exchange and Interactivity 6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence 7. Artificial Intelligence 8. Social Media and Digital Opinion Leadership 9. The Diffusion of Innovation and Product Launch Strategy 10 .Business and Innovation Failure: The Challenges of Reinvention 11. Smart Cities - Smart Homes 12. Digital News Reporting and the New Journalism 13. Creating a Culture of Innovation

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Richard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA.

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