Overview

"Marshall McLuhan, whose insights about the impact of media have been compared in importance to the work of Darwin, Einstein, and Freud, died at the doorstep of the digital age in 1980. Paul Levinson - author of ""The Soft Edge"" - delves into the lessons McLuhan holds for the new millennium. This text highlights and explains the prophetic nature of McLuhan's theories. Levinson shows us why and how the ""Wired"" generation is now turning to McLuhan's work to better understand a global village in a digital age. We see how the Internet, in which every computer is a centre for producing as well as obtaining information, is the true embodiment of McLuhan's vision of decentralization. Levinson explores the consequences of this revolution on everything from publishing to politics, where the ""gatekeepers"" of old are giving way to new modes of doing business. The text explores the economic, psychological, social, and cultural consequences of the digital revolution - buttressed by examples from headlines and motion pictures and web sites, informed by personal correspondence from McLuhan, and supported by a grasp of media theory and philosophy that spans the centuries."

Full Product Details

Author:   Paul Levinson
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.30cm , Length: 23.40cm
Weight:   0.572kg
ISBN:  

9780415192514

ISBN 10:   041519251
Pages:   240
Publication Date:   04 March 1999
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

'Paul Levinson explains the relevance of McLuhan's work for an understanding of new media. This guide to the information millenium is a deliberate wake up call to those unaware of the profound power of the internet to reshape our lives and society.' - New Sabah Times 'An amazingly well-researched, well-written, and above all else, well-educated piece of work.' - Communication Booknotes Quarterly

... A stimulating and enjoyable reflection on the continuing appeal of McLuhan's thought. <br>-Richard Cain, Communication Research Trends <br> Essential for any who would apply McLuhan's perspective to modern times. <br>- Midwest Bookreview <br> Overall, this is a well-written and cogently argued book with provocative theses.... <br>- Journalism and Mass Communication Quarterly, Spring 2000 <br>... a significant guide.... <br>- Books in Canada <br>... engaging and well written....Levinson succeeds admirably.... <br>- Burrelle's <br>

'Paul Levinson explains the relevance of McLuhan's work for an understanding of new media. This guide to the information millenium is a deliberate wake up call to those unaware of the profound power of the internet to reshape our lives and society.' - New Sabah Times<br><br>'An amazingly well-researched, well-written, and above all else, well-educated piece of work.' - Communication Booknotes Quarterly

Author Information

Paul Levinson

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