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Overview"Marshall McLuhan, whose insights about the impact of media have been compared in importance to the work of Darwin, Einstein, and Freud, died at the doorstep of the digital age in 1980. Paul Levinson - author of ""The Soft Edge"" - delves into the lessons McLuhan holds for the new millennium. This text highlights and explains the prophetic nature of McLuhan's theories. Levinson shows us why and how the ""Wired"" generation is now turning to McLuhan's work to better understand a global village in a digital age. We see how the Internet, in which every computer is a centre for producing as well as obtaining information, is the true embodiment of McLuhan's vision of decentralization. Levinson explores the consequences of this revolution on everything from publishing to politics, where the ""gatekeepers"" of old are giving way to new modes of doing business. The text explores the economic, psychological, social, and cultural consequences of the digital revolution - buttressed by examples from headlines and motion pictures and web sites, informed by personal correspondence from McLuhan, and supported by a grasp of media theory and philosophy that spans the centuries." Full Product DetailsAuthor: Paul LevinsonPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: New edition Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.358kg ISBN: 9780415249911ISBN 10: 0415249910 Pages: 240 Publication Date: 15 March 2001 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews'With each passing year, Marshall McLuhan's work becomes more and more interesting and prophetic. Thus, clear and readable explications of his work are necessary. No one is better suited to do this than Paul Levinson, and in his Digital McLuhan he has provided exactly what his subtitle promises - a guide to the information millenium.' - Neil Postman, author of Technopoly; 'Levinson brings my father's work to bear on the future. This book is a deliberate wake up call to those unaware of the profound power of media to reshape our lives and our - and every - society. It sparkles with hundreds of flashes of insight.' - Eric McLuhan; 'Everyone thought McLuhan was talking about TV, but what he was really talking about was the Internet-two decades before it appeared. This book makes McLuhan's strange ideas seem perfectly obvious in light of the web, email and cyberspace. In a real way, Paul Levinson completes McLuhan's pioneering work. Read this book if you want to decipher life on the screen.' - Kevin Kelly, Executive Editor of Wired; 'Paul Levinson has picked up the broad brush of McLuhan the master and used it skilfully to give us an arresting and dazzling canvas, remaining faithful all the while to McLuhan's chiaroscuro.' - W. Terrence Gordon, author of Marshall McLuhan: Escape into Understanding; 'Paul Levinson explains the relevance of McLuhan's work for an understanding of the new media, lucidly and brilliantly. Among the flood of books on our new computer environment, Digital McLuhan is one of the few essential ones - readable, sane, comprehensive, and right on the money.' - Philip Marchand, author of Marshall McLuhan, The Medium and The Messenger Author InformationPaul Levinson Tab Content 6Author Website:Countries AvailableAll regions |
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