Overview

This book is intended for small business owners, professionals, and freelancers who need and intend to market themselves on digital platforms, but lack fund to hire professional digital marketing firms. They lack fund to spend on Google or Facebook advertising. They are not IT professionals, but can work on computer. If you are the one among them, this book is for you. You do not need to be IT savvy, but you need to have skills and competency to plan and execute your plan. With the help of this book, you can develop an inexpensive but effective digital marketing strategy. Small businesses, professionals, and freelancers have small marketing budget. They need to get high ROI on their marketing investment. Digital marketing can help them achieve this goal. Many small business owners and professionals miss to get advantage of digital marketing because they do not understand where to start, or they fear that they will have to make heavy investment in it. Many business owners avoid digital marketing because they think it is for IT guys. On contrary, digital marketing is easy. You do not need to be a programmer to do digital marketing. It is more about creativity than IT knowledge. Another myth is, digital marketing is costly. Fact is, it may or may not be costly. If you do it right, you can earn more return per dollar invested than any other form of marketing. Business owners can also do digital marketing without investment. All they have to invest is time. For a business owner or professional, time is valuable. They need a good but easy to understand and implement digital marketing strategy in place so that they can get maximum benefit out of their time and money invested in it. This book intends to make the business owners and professionals understand the importance of digital marketing, various channels of digital marketing, and how they can use these channels. This book also explains dos and don'ts for various channels of digital marketing.

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"Dina Nath Jha Dinker is a poet, an author, manager, and human being. He is an executive with Indian Oil Corporation Ltd., largest public sector enterprise in India. He has over 20 years of experience in information technology. He is working on Digital Transformation of his organization. Dinker has published several papers in reputed international journals in the area of business strategy, and finance. He has authored "" Get More Done in Less Time: A Practical Guide to Time Management"". He is also co-author of the book Digital Marketing for Small Business 2020: Strategy. He holds a B.Tech in Computer Science & Engineering from National Institute of Technology Jamshedpur, and MBA from Indian Institute of Management Calcutta. He lives in National Capital Region, India. Know more about him at LinkedIn: https: //www.linkedin.com/in/dinkerjha/ Amazon Author Page: https: //amazon.com/author/dinker Dinker can be reached at dinker.jha@gmail.com"

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