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OverviewOnline shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology. Topics Covered The many academic areas covered in this publication include, but are not limited to: Brand Communication Consumer Brand Engagement Gender Fluidity Mobile Commerce Multichannel Retailing Omnichannel Strategy Social Identity Social Media User-Generated Content Full Product DetailsAuthor: Wilson Ozuem , Yllka AzemiPublisher: IGI Global Imprint: IGI Global Weight: 1.480kg ISBN: 9781522526971ISBN 10: 1522526978 Pages: 460 Publication Date: 30 October 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationWilson Ozuem, University of Gloucestershire, UK. Yllka Azemi, Indiana University Northwest, USA. Tab Content 6Author Website:Countries AvailableAll regions |