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9781949395433

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Digital Marketing Essentials is an essential book for digital marketers and educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up-to-date Mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples. -Professor Eric Lui, Advisory Board Member - Pace University The textbook is well-written and should give students a good working knowledge of terminology, theory, and practice for implementing digital strategy. -Joe Stabb, Assistant Professor, Oswego State University If you're looking for a well-organized and well-written book on the fundamentals of digital marketing, this book is for you. I'm always on the look-out for new marketing textbooks for my university students across the country, so I was pleasantly surprised when I came across this book. It's a rock solid introduction to some of the most important concepts in marketing today. Best of all, it focuses on the practical application of digital marketing, not just on the academic theory. Bravo! -Jamie Turner Internationally Recognized Author, Speaker and University Lecturer Digital Marketing Essentials You Always Wanted to Know is a fantastic addition to the field. As an MBA Professor that has worked with hundreds of students and local businesses around their marketing challenges, many have no clue what is meant by the term digital marketing or how it differs from traditional marketing. Let me be perfectly clear here - I see digital as part of the P called PROMOTION and it makes me sick that so many in my profession are entirely focused on that one thing. It is critical you know how to do digital more effectively. Reading this book is as if you are sharing a meal with an expert who, as each course is brought to the table, addresses every digital marketing fundamental you must know and understand. Email, SEO, metrics, advertising, conversion rates etc. are all covered. It will get you up to speed quickly and give you a jump-off point to start executing the tactics. Highly recommended for any student looking to level-up their understanding of this critical marketing topic. -Thomas Elmer, Adjunct Professor - West Chester University and Cairn University

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Vibrant Publishers, USA is a leading publishing house with focus on high quality guide books for IT professionals, management professionals and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today's fast paced generation. This new generation's need to know now attitude and the highly competitive business environment has triggered these series of books that have 'just the essential' information. Vibrant Publishers is committed to publishing books that are content-rich, concise and approachable enabling more people to read and benefit from them.

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