Overview

Digital fashion consumer behavior refers to the way in which individuals interact with and purchase fashion products online. With the rise of e-commerce, social media, and mobile technology, consumers have more access to fashion products than ever before. As a result, their behavior when it comes to shopping and consuming fashion has changed significantly. Consumers now have the ability to browse and shop from a wide range of retailers and brands at their fingertips. They can compare prices, read reviews, and make purchases from the comfort of their own homes or on-the-go using their mobile devices. Additionally, social media platforms have become a major source of inspiration for fashion consumers, with many individuals using these platforms to discover new brands and styles. In response to these changes, fashion brands and retailers have had to adapt their marketing strategies to engage with consumers online. They are using digital channels to connect with consumers, create personalized shopping experiences, and build brand loyalty. This shift in consumer behavior has had a significant impact on the fashion industry, and it is likely to continue to shape the way in which consumers shop for fashion products in the future.

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9781805280002

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