Overview

The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.

Full Product Details

Author:   Shan-ling Pan (Univ Of New South Wales, Australia) ,  Derek Wen Yu Du (Beihang Univ, China) ,  Haibo Hu (Jiangxi Univ Of Finance & Economics, China)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Edition:   Large type / large print edition
ISBN:  

9789813276352

ISBN 10:   9813276355
Pages:   184
Publication Date:   25 March 2019
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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