Overview

In this digital age, media narratives and storytelling have shaped the connection between technology and culture. Digital platforms have not only transformed how stories are created and consumed, but who gets to tell these stories. Traditions and cultural identities continue to influence narrative structures, themes, and reception across a diverse audience. Digital innovation and cultural expression are redefining storytelling, challenging conventional media paradigms, and giving rise to new forms of participatory and transmedia narratives that reflect the evolving global landscape. Digital and Cultural Influences on Media Narratives and Storytelling explores the development and cultural influence of digital storytelling. This book examines storytelling in the context of different fields, structures, and formats with examples. Covering topics such as consumer behavior, digital games, and transmedia, this book is an excellent resource for marketing professionals, researchers, academicians, librarians, sociologists, educators, and more.

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9798337320236

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Author Information

Nur Emine Koç, Associate Professor at New Media and Communication department, has her BA and MA degree in English Language and Literature Department. She got her PhD degree on Communication Studies, Maltepe University in 2016 with the thesis of ""An Example of Reality Shows on TV within the Context of Consumption Culture: Evim Şahane Program"". Between 2002-2009, she worked as an English teacher at colleges and in 2010, she continued her career as a lecturer in Istanbul Aydın University. She got her Assoc. Prof degree in March, 2023 by her studies especially about new media studies.

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