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OverviewStrategic positioning and defining a competitive business model in globalized markets is a key challenge for financial service providers. This paper analyses the leverage of an international network as means of differentiation in terms of constructing and sustaining resonating focus value propositions. A corporate banking case study with emphasis on a global distribution setup highlights managerial implications in a qualitative and an empirical context. Regression analysis results underline the notion that due to correlation effects the implementation of internationalization strategies can enhance revenues from both the foreign and the domestic operations. Full Product DetailsAuthor: Sebastian PattbergPublisher: AV Akademikerverlag Imprint: AV Akademikerverlag Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.104kg ISBN: 9783639462333ISBN 10: 3639462335 Pages: 64 Publication Date: 18 February 2013 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |