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OverviewDifferent Thinking presents practical tools and strategies your company can use to help you drastically increase productivity and earning power. The authors show you how you can question your strategies, create new markets, give your products a radical makeover, and invent innovative new price and profit models to give you a competitive advantage over your rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple, Virgin and easyGroup to Daimler-Chrysler, McDonald's and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice. Full Product DetailsAuthor: Anja Foerster , Peter KreuzPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd Dimensions: Width: 15.80cm , Height: 1.50cm , Length: 23.50cm Weight: 0.393kg ISBN: 9780749453909ISBN 10: 0749453907 Pages: 208 Publication Date: 03 May 2009 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsInspiration and ideas for innovative action. -- Katarina Loksa, Marketing Manager, Procter & Gamble Europe Presents practical tools and strategies that can be used to help increase the value of any business. - Long Range Planning Inspiration and ideas for innovative action. -- Katarina Loksa, Marketing Manager, Procter & Gamble Europe Presents practical tools and strategies that can be used to help increase the value of any business. - Long Range Planning A well-researched, information-packed book... so clear and easy to read. -- Rapport Author InformationPeter Kreuz and Anja Förster own Labor für Business Querdenken, an international consulting firm dedicated to equipping leaders for a world of change. Their clients include Siemens AG, BMW AG, Microsoft and IBM. Tab Content 6Author Website:Countries AvailableAll regions |
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