Overview

"Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan ""For Successful Living"" defined Diesel's insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel's thirtieth anniversary, this lavishly produced volume features the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Also included is a DVD containing television commercials and other innovative video materials from Diesel's advertising archive."

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9780847831661

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Diesel is a designer clothing company that specialized in premium denim and fashion forward styles and accessories. It was founded by Renzo Rosso and Adriano Goldschmied in Milan in 1978 and has been owned and run solely by Renzo Rosso since 1985. Diesel opened its first flagship retail store in New York in 1996 and now has over twenty-five stores throughout North America.

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