Overview

Dr. Alfredo Tutuhatunewa, ST., MT. Development of Shopee's Competitive Strategy With A Multidimensional Scaling and SWOT Approach In the ever-evolving landscape of e-commerce, where competition is fierce and consumer preferences are dynamic, businesses must constantly adapt and innovate to stay ahead. Shopee, a leading e-commerce platform in Southeast Asia, is no exception. This book delves into the intricacies of Shopee's competitive strategy, employing a multidimensional scaling (MDS) and SWOT analysis approach to uncover the secrets behind its success. Through meticulous research and analysis, the author examines Shopee's positioning in the market, identifying its key strengths and weaknesses. By understanding how consumers perceive Shopee in relation to its competitors, the book reveals the attributes that set Shopee apart and contribute to its dominant market share. The SWOT analysis further explores the internal and external factors that shape Shopee's strategic landscape, providing valuable insights into the opportunities and threats it faces. This book is an essential read for anyone interested in the dynamic world of e-commerce, offering a comprehensive understanding of Shopee's competitive strategy and the tools and techniques used to analyze and enhance its market position. Whether you are a business professional, researcher, or simply curious about the inner workings of a successful e-commerce platform, this book will equip you with valuable knowledge and insights.

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