Overview

This outstanding contribution to market research focuses on the upfront activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering.A number of powerful concepts and tools are presented in the book to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan.Entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management topics are also covered.

Full Product Details

Author:   Lawrence Sanders
Publisher:   Business Expert Press
Imprint:   Business Expert Press
Edition:   UK ed.
Dimensions:   Width: 15.40cm , Height: 2.10cm , Length: 23.00cm
Weight:   0.508kg
ISBN:  

9781606492413

ISBN 10:   1606492411
Pages:   340
Publication Date:   16 November 2011
Audience:   Adult education ,  General/trade ,  Further / Higher Education ,  General
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   Awaiting stock  
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Author Information

Lawrence Sanders Buffalo, NY; Professor in the Department of Management Science and Systems in the School of Management; State University of New York at Buffalo.

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