Overview

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the King of Beers was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, MacIntosh: --Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history --Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board --Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.

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"MacIntosh . . . earns extra credit for staying on the Anheuser-InBev case despite considerable macrocosmic distractions. . . . The author's persistence pays off in her account of the Busch family's searing internecine strife.-- ""The New York Times"""

Author Information

Julie MacIntosh covered the takeover of Anheuser-Busch while working as a correspondent for the Financial Times, based in New York. Prior to her work covering mergers and acquisitions for the paper, she wrote for the Financial Times's influential Lex column and spent six years as a reporter and correspondent for Reuters in New York and Chicago. Julie received her undergraduate degree from the Medill School of Journalism at Northwestern University and studied as a Knight-Bagehot Fellow in business journalism at Columbia University. Upon completing the fellowship and earning a Master of Science in Journalism from Columbia's Graduate School of Journalism, she earned an MBA from Columbia's Graduate School of Business. Joyce Bean is an accomplished audiobook narrator and director. In addition to having won several AudioFile Earphones Awards, she has been nominated multiple times for the prestigious Audie Award. Equally adept at narrating fiction and nonfiction, and she also narrates audiobooks under the name Jane Brown.

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